The one where I gained my first 10K+ views on Instagram!
My favourite and most rewarding job so far! To have creative freedom in what I produced for University College Birmingham’s social media was a great confidence boost and great fun.
From capturing engaging student social media content to photographing university events such as open days, I also managed a group of student Digital Content Creators who work for the university to produce student specific content as they are the target audience. I mentored and assisted them to develop their skills from storyboarding right through to producing and filming content, while working with the marketing team to ensure the right kind content was produced.
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Videography
I was so proud of myself, that only after six months of working at University College Birmingham, one of my videos gained over 10K plays on Instagram! This is the first time a piece of content I produced from scratch has gone viral, with one other video being very close to reaching that 10K viewership. I interviewed Aktar Islam, chef and owner of Opheem, Birmingham, who won his second Michelin star and made history for Birmingham as he is the first in the city to do so. He has a close partnership with staff at The College of Food and has employed University College Birmingham culinary graduates in the past. You can watch his full interview below!
Edit made for Instagram promoting the full interview on YouTube!
Using archive footage to showcase what’s to come to Birmingham, also on TikTok.
Celebrating the diversity at UCB on International Student’s Day, also on TikTok.
Promoting the new Psychology degree for September 2024.
A spontaneous video idea about how quiet it was during Reading Week, also on TikTok.
Part two of the Brummie Slang series, also on TikTok (participation only).
Full interview with Aktar Islam complete with lower thirds I made from scratch!
And here is the rest of my content!
UCB celebrates Diwali on campus, and a video that reached 9K plays on Instagram. Also on TikTok.
A recruitment video for student digital content creators, also on TikTok.
A video celebrating the graduates of UCB, also on TikTok.
Christmas puddings made by students for the UCB Restaurant, also on TikTok.
A video of UCB’s RACA Apprentices for National Apprentice Week - filming only, also on X.
A time lapse showing how to get to campus from accommodation, also on Instagram.
A video for National Apprentice Week - filming of Lewis only, also on X.
A message for International Women’s Day (editing only).
A video highlighting Lewis’ new role at the Centre for the New Midlands - filming only.
A video celebrating Moving In Day for those starting at the university.
A graduation meme, celebrating a student that was really happy, also on Instagram.
A helpful video on FAQs asked about enrolment, also on Instagram.
A video to let final year students know that the National Student Survey is open for them to fill in.
Part one of the Brummie Slang series, also on Instagram (participation only).
A message about what support is available to students, also on Instagram.
A video highlighting the achievements of collecting Easter Eggs for charity, also on X.
A video explaining the truths and myths of applying through UCAS, also on TikTok.
A montage of the Christmas trees up and around the campuses, also on TikTok.
A fun transition video of the first graduation ceremony starting.
A piece-to-camera welcoming those starting university in February, also on TikTok.
Bloopers of the Brummie Slang series (participation only).
A student ambassador explains the three top reasons to attend an open day.
The opening night of the Frankfurt Christmas Market in Birmingham (filming only).
A spontaneous, relatable video about the struggles of starting the new year.
A checklist for University College Birmingham graduands, also on TikTok.
Showcasing campus buildings and how close they are to each other, also on TikTok.
A mental health nursing student highlights the importance of National Stress Awareness Day.
A video explaining the key differences between an open day and applicant day, also on TikTok.
A mental health nursing student highlights the importance of self-care, also on X.
Students express their hopes after they graduate, also on Instagram.
A fun TikTok about the not-UK-summer of 2024.
A mental health nursing student celebrates International Nurses Day, also on TikTok.
A video montage of the end of year BBQ held for the university students, also on Instagram.
Part one of a trend where people choose between two options, also on TikTok.
An informative video to help those who will be starting university, also on TikTok.
Part two of a trend where people choose between two options, also on Instagram.
A series of tips and tricks to help those through Clearing, part one, also on Instagram.
A montage of graduates moving mortarboard tassel to the ‘graduate’ side, also on TikTok.
Students thanking their lecturers for Thank You Day, part one, also on TikTok.
A highlights reel of WelcomeFest 2024, also on TikTok.
Part two of students thanking their teachers on Thank You Day, also on Instagram.
An updated video of the five reasons why future students should study at UCB’s college or sixth form.
A series of helpful tips about what we wish we knew before starting uni, also on TikTok.
An informative video on how applicants can apply to study at the university.
A video on the university’s hidden gems, also on Instagram - my highest performing TikTok to date.
Working with a colleague to create a guide of where students can get study supplies, also on Instagram.
Photography
Everything from open days to graduation and WelcomeFest, these are the images that made it onto University College Birmingham’s social media channels and the website.
Highlight of September's WelcomeFest for students starting and returning to the university - part of a carousel, also on Facebook and X.
Professor Stuart Croft, Vice Chancellor and President of University of Warwick (left) and Vice-Chancellor and Principal Professor Michael Harkin of University College Birmingham (right) at graduation - part of a carousel.
My first undergraduate open day with University College Birmingham.
Student ambassadors at September's enrolment - part of a carousel, also on Facebook and X.
Graduate taking a selfie on stage.
Aerial shot of student ambassadors working at WelcomeFest - part of a carousel, also on X.
Graduate of University College Birmingham posing for photos - part of a carousel, also on Facebook and X.
Social post for open day promo - part of a carousel, also on Facebook and X.
Student ambassadors hard at work during the busy Clearing period, also on X.
Celebrating students studying engineering at UCB for Tomorrow's Engineers Week - part of a carousel.
A graduate celebrating their achievement - part of a carousel, also on Facebook and X.
Promotion of the final open day in 2023 - part of a carousel, also on X.
Promoting the first open day of 2024, also on Facebook and X.
Capturing one of the many campus Christmas trees for the Christmas Closure webpage.
A close-up of baubles on another campus Christmas tree for the Christmas Closure webpage.
Open day photo used as the banner of the open day webpage.
Image used specifically for the transport section of the Sustainability at UCB webpage, part 1.
Image used specifically for the transport section of the Sustainability at UCB webpage, part 2.
The first open day of 2024 used for promotion of the second open day of the year.
Photography of Bakery students with their assignments, in celebration of World Baking Day - part of a carousel.
A photograph of a photograph, the King receiving a cake from the university on his birthday, in celebration of his birthday. Also on Facebook and Twitter.
Social Media Posts
A combination of carefully choosing the image for the post and assisting with writing a caption in the tone of the university, these social posts below range from important notices to special news stories at University College Birmingham.
Website
Here are the webpages I assisted with building!
And here are my videos that are featured on the website!
Canva Assets
The social posts made in Canva from scratch!
Instagram Highlights and Stories
University College Birmingham highlights on Instagram are for current and prospective students who want to gain a feel for what it’s like to study, visit and graduate there. Click on the images to watch some of the ones I have contributed to!
UCB Life
HE WelcomeFest
FE Open Day
Class of 2023
Varsity
UG Applicant Day
UG Open Day
And here are the Instagram Stories I have created! Whether it’s a live photo or video, or graphics created in Canva, every story tells a different tale.
FE WelcomeFest
PG Open Day
